Abortion and the Superbowl

Photo from Change.org
CBS plans to air a 30-second, $2.5 million ad by right-wing anti-abortion group Focus on the Family during the Super Bowl. The Super Bowl audience is one of the largest of any event, spanning all ages and political positions. Last year’s viewership was 151.6 million.
Focus on the Family’s ad, yet to be released, allegedly features the story of football player Tim Tebow’s mother, who continued a risky pregnancy against her physician’s recommendations. The implicit suggestion that pregnant women whose health is at risk shouldn’t worry because nothing bad will happen is dangerous, and the ad neglects to mention that Tebow’s mother fell ill in the Philippines, where abortion has been illegal (even to protect the woman’s life) since 1930 and is punishable with prison time for both the woman and the doctor. Tebow’s mother didn’t so much “choose life” as choose not to go to jail. In other words, the story is a fabrication.
The ad represents a sharp turn from CBS’s usual policy against airing controversial ads during sports events. Citing its anti-advocacy policy, CBS has rejected ads from MoveOn.org, PETA and the United Church of Christ, which welcomes LGBT parishioners.
Things you can do:
- Support NOW’s efforts to urge CBS to pull the anti-abortion Super Bowl ad.
- Sign the Feminist Majority Foundation’s petition of the ad.