genfem

First World Feminism
What's the point of this website?

A fair question. Two quick answers:

1. Those of us lucky enough to live in the most progressive parts of the world tend to focus on how good we have it, and yet we still haven’t achieved true gender equality.

2. I’m over trying to pitch women’s magazines. If the story isn’t about slimmer thighs for summer, they’re just not interested.

This stuff is important, I’ll try not to make it too dry.

Interviews for the world’s toughest job. From AdWeek:

Here’s a pretty cool project from Mullen for a client we won’t immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.)

The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:


• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays
• No time to sleep
• Salary = $0

Check out what happened. It’s worth watching to the end. 

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One hundred entities have filed lawsuits against the contraception mandate in the Affordable Care Act.   
Sign this petition and stand with NOW to tell them it is not acceptable for employers to impose their personal beliefs on their employees.

One hundred entities have filed lawsuits against the contraception mandate in the Affordable Care Act.   

Sign this petition and stand with NOW to tell them it is not acceptable for employers to impose their personal beliefs on their employees.

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And thank you to Sony Classics… for so bravely and intelligently distributing the film and to the audiences who went to see it and perhaps those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences. They are not. Audiences want to see them and, in fact, they earn money. The world is round, people.

Cate Blanchett

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Good, short advice from inspiredbythisblog.

Good, short advice from inspiredbythisblog.

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"Oppressed Majority" is a French video (with English subtitles) that’s been circulating on unworthy. It shows a reversality of male and female experiences to show how different women have it in our society than men. The friend who sent it to me said that it’s “even better when you understand just how harsh the language is in French - they don’t shy away from the most vulgar language.”

There are so many things I like about this video, particularly how well it captures a woman’s experience of potential predators everywhere she turns and our “blame the victim” culture. I also love that when the man reports being harassed by other women he has to report it to a woman.

It really made me think about the ways that I constantly have to be on guard for my safety as a woman (a man once ran up behind me on a subway platform at night to ask me for my number and I was certain I was going to get raped and killed then and there - needless to say, I didn’t give him my number and told him never to approach anyone that way again), and it’s also made me realize how much I take for granted the ubiquity of male authority figures. For example, have you ever seen a female police captain on TV? (Not on the Wire, not on SVU, not on Brooklyn Nine Nine.) 

It also shows that the depiction of role reversal scenarios can be a lot more compelling than academic essays or journalistic opinion pieces about gender inequality in our society. 

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